Shiseido Enriched Hydrating Facial Softener Treatment Softener 150 ml
Shiseido
A rich hydrating facial softener developed for normal, dry and very dry skin that needs extra softness and comfort. Its fluid yet nourishing texture spreads easily after cleansing, helps relieve the feeling of dryness and prepares the complexion for serum, moisturizer and the rest of a facial care routine.
The formula provides long-lasting hydration and helps skin appear plumper and smoother. Japanese yuzu seed extract supports moisture levels, while evening primrose oil softens the skin and provides a comforting, conditioning effect. The softener also helps support the skin’s natural protective barrier.
With regular use, skin feels softer, more supple and smoother and looks fresh, conditioned and radiant. It is especially suitable when the complexion is prone to dryness, tightness or dehydration.
- product type
- skin softener
- best for
- for everyone
- key features
- moisturizing, regeneration, smoothening, tone correction
- use for
- face
- skin type
- for dry skin
- application time
- any time
- main ingredient
- yuzu, evening primrose oil, hyaluronic acid, betaine
- volume
- 150 ml
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
country of origin
Japan
