Shiseido Hydrating Facial Softener Treatment Softener 150 ml
Shiseido
A lightweight hydrating facial softener designed to follow cleansing and prepare the skin for the next steps of care. Its fresh, fluid texture spreads easily over the face, helps remove residual excess sebum and softens the skin without leaving a heavy or sticky film. The formula is particularly suited to normal, combination and oily skin.
It provides long-lasting moisture, helps support the skin’s protective barrier and leaves the surface feeling smoother. Yomogi extract helps maintain a healthy-looking complexion and reduce the appearance of roughness, while hydrating ingredients support softness and suppleness throughout the day.
With regular use, skin looks more even, fresh and radiant, feels soft to the touch and is better prepared for the application of serum, moisturizer or other facial treatments.
- product type
- skin softener
- best for
- for everyone
- key features
- moisturizing, tone correction, regeneration, for dull & tired skin, smoothening
- use for
- face
- skin type
- for combination skin
- application time
- any time
- main ingredient
- yuzu, evening primrose oil, hyaluronic acid, betaine
- volume
- 150 ml
One of the world's first cosmetics companies is Shiseido, founded in 1872. It was established by pharmacist Arinobu Fukuhara in Tokyo, based on a pharmacy. The foundational product was the skin-softening lotion Eudermine, manufactured in 1897. It served as the catalyst for the creation of an innovative Asian skincare line, and with an improved formula, it is still part of Shiseido's range today.
At that time, Asian women exclusively used white face powder. The company introduced innovative decorative cosmetics to them—a palette of 7 shades of powder that adjusted to the skin tone, and the first cream produced in Japan, Shiseido Cold Cream DeLuxe.
Today, the brand offers a multitude of comprehensive skincare lines on the cosmetics market. The main ones include Benefiance, WASO, Future Solution FX, and Essentials, which encompass products for young skin, anti-aging, environmentally friendly, sun protection, as well as premium care.
In 2018, the Shiseido Ginza Tokyo brand introduced the world to an updated makeup collection, consisting of 4 textures: gel, powder, ink, and shimmers.
For men, the brand has a separate, specialized skincare line called Shiseido Men, focused on the skin's needs during, before, and after shaving.
country of origin
Japan
