AVON Anew Platinum Lift & Tighten
19000541203

Anew Platinum Lift & Tighten lifting day face cream with SPF 20 is designed for daily facial moisturizing and advanced care. The formula supports the look of firmness and facial definition while softening visible signs of aging. Powered by Protinol technology for targeted anti-aging and SPF 20 for sun protection, it is an essential addition to any morning routine.

The cream's texture spreads evenly over the face, providing a comfortable finish without feeling heavy or greasy. Its active ingredients work to firm, smooth, and restore the skin, addressing loss of elasticity and uneven texture. It delivers deep hydration while protecting the skin from daily environmental stressors.

Upon application, the skin feels noticeably softer, more supple, and beautifully conditioned. It serves as a perfect final skincare step before applying makeup. With regular use, it helps maintain a smoother, tighter, and more comfortable skin feel.

product details
product type
face cream
best for
for everyone
key features
lifting, anti-aging, moisturizing, sun protection
use for
face, neck & décolleté
spf
spf 20+
skin type
for mature skin
application time
day
main ingredient
arginine
volume
15 ml
In the morning, apply to cleansed face and neck and smooth gently until absorbed, avoiding the eye area. If the product contains SPF, apply an adequate amount before sun exposure.
Aqua, Glycerin, Homosalate, Octocrylene, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, C12-15 Alkyl Benzoate, Ethylhexyl Triazone, Butylene Glycol, Cetearyl Alcohol, Dimethicone, Arginine, Behenyl Alcohol, Dilauryl Thiodipropionate, Glyceryl Stearate, Phytol, Thiodipropionic Acid, Trisiloxane, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Phenoxyethanol, Silica, Parfum, Isohexadecane, Caprylyl Glycol, Cetearyl Glucoside, Potassium Hydroxide, Disodium EDTA, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 60, Dimethiconol, Thiazolylalanine.
Avon
United States of America

For 138 years, we have been supporting women by helping them learn, earn, and express themselves. The founder of AVON created the direct sales model, giving women the opportunity to have their own income even before they gained the right to vote.
Today, AVON is a global movement for women’s strength and freedom. We listen to their needs, connect people through beauty, and create innovative products inspired by the latest trends. AVON holds more than 700 patents, three global discoveries, and operates the most technologically advanced AVON manufacturing facility in Europe.
AVON stands for accessible beauty, innovation, and expertise. We believe that a better world for women is a better world for everyone!

country of origin
Poland