L'Oreal Paris Hair Color Excellence ash supreme 7.17, Ash blonde 192 ml
L'Oreal Paris
A permanent at-home hair colour created to deliver refined, ash-toned shades while reducing unwanted warm tones that can cause brassiness. The non-drip colouring crème works with L’Oréal’s Anti-Brass Purple Technology, formulated to counteract yellow and warm undertones for a cooler, more controlled ash finish.
The kit is designed with a Triple Care system to help protect hair fibres throughout the colouring process and maintain hair quality. Protective serum actives and enriched hair care components help nourish and condition hair, leaving it feeling softer and smoother after rinsing.
Available in a range of ash fashion shades from neutrals to cool blondes and browns, this colour system aims for vivid, long-lasting tones that remain fashion-forward. High-intensity pigments contribute to vibrant ash results that are visible even on darker hair bases.
After application, hair appears with even, ash-rich colour and a smoother texture compared with untreated hair. The overall effect targets cooler hues without excessive warmth, helping achieve a modern ash-toned look.
- product type
- dye cream
- best for
- male & female
- key features
- coloring
- use for
- hair
- volume
- 192 ml
Perform a skin allergy test 48 hours before colouring. Wear suitable gloves and mix the colour cream with the developer according to the instructions. Apply the mixture starting at the roots, then distribute evenly through the lengths.
Leave on for the time indicated in the instruction leaflet. Rinse thoroughly until the water runs clear. Cleanse with the included post-colour shampoo, then apply the nourishing conditioner or mask and rinse well.
country of origin
France