Lashes feeling a little lazy? This creamy serum-mascara grips from root to tip with a smooth, flexible coat that won’t smudge, flake, or clump. The hourglass brush hugs even the tiniest lashes, adding bold black pigment and fanned-out volume that lasts up to 24 hours.
Behind the drama is a Biotin Bonding Complex with biotin, pro-vitamin B5, arginine, and clover flower extract to help support stronger, longer-looking lashes over time. The vegan, cruelty-free formula gives up to 350% more volume—with every swipe doubling as care.
- product type
- mascara
- key features
- lengthening
- use for
- eyelashes
- skin type
- for all skin types
- texture
- cream
- finish
- natural
Aqua/Water, Paraffin, Stearic Acid, PVP, Cetyl Alcohol, Microcrystalline Wax, Hydrogenated Vegetable Oil, Arginine, Polysorbate 20, Propylene Glycol, 2,3-Butanediol, Stearyl Stearate, Panthenol, Synthetic Wax, Carnauba Wax, Candelilla Wax, Caprylyl Glycol, Butylene Glycol, Hectorite, Simethicone, Tocopheryl Acetate, Biotin, Pantolactone, Cellulose, Castor Seed Oil, Polyethylene, Ceramide NG, Dextran, Acetyl Tetrapeptide-3, Clover Flower Extract, Tocopherol
May contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007)
Rimmel is a youth brand with a rich history that is popular all over the world.
The history of the brand goes back a long way. It all started about 200 years ago in London. In 1820, the famous French perfumer, being a student of the professional in creating fragrance compositions of the Empress Josephine, became the manager of a perfume shop in London. By 1834, he, together with his 14-year-old son, opened his own store. This is how the House of Rimmel was founded. By the age of 24, his son, Eugene Rimmel, had become an expert in perfumery and cosmetics. After his death, the “empire” went to two heirs, who brought their father’s business to the international level through revolutionary eye cosmetics and mascara. The mascara became so popular that the word “Rimmel” still means “mascara” in several languages around the world.
Today, Rimmel is a global brand, represented in all categories of decorative cosmetics and offering trending products at affordable prices. A wide fashionable palette, high quality and an innovative approach allow Rimmel to win more and more beautiful hearts. Each girl can choose a product based on personal preferences and capabilities.
With Rimmel cosmetics, any change is possible! Simple and beautiful.
United Kingdom
