ALTEREGO ITALY Smoothing Styling Cream Urban Proof 250 ml
ALTEREGO ITALY
The Urban Proof Cream is a versatile styling cream that provides flexible hold and a natural finish. Its light, creamy texture distributes smoothly through the hair, offering definition and control without weighing it down. The formula helps smooth frizz, enhance shine, and protect hair from environmental stressors such as pollution and humidity.
Suitable for all hair types, this cream delivers lightweight styling with lasting natural movement. It adds a refined matte finish and keeps hair looking effortlessly polished throughout the day. The result — a confident, elegant look that feels as natural as it appears.
- product type
- styling cream
- best for
- for everyone
- key features
- fixation, glossing
- use for
- hair
- hair type
- for all hair types
- finish
- matte
- volume
- 250 ml
AlterEgo Italy is an eco-responsible brand of professional hair beauty products with a long tradition of quality.
Cosmetics created for women and men who care about their appearance as a manifestation of their individuality.
Products for demanding customers who pay attention to details.
Cosmetics are produced only in Italy according to European standards, from high quality raw materials.
The main values of the brand: naturalness, sustainable development, respect for nature and man.
In the portfolio:
products for private hairdressers and beauty salons.
cosmetics for hair care at home.
Dyes, lightening systems and technical services: TechnoFruit Color, Booster, My Color, Utilities, Fast Color 10, BlondEgo, CoactivatorCream.
Ecocosmetics for salon and home care EgoBond, Shewonder, Silk Oil, Urban Proof,
Color Care, Silver Maintain, Scalp Treatment, Anti-Red, Anti-Orange, Repair, Hydrate, Volume, Filler, Hasty Too, Plasmante, ShapEgo.
country of origin
Italy