In the beginning, there was containment. Felt but unseen walls all around. Borders without contrast, definition without meaning. Then awareness grew, and quickly began pushing to break free of the box and into a wider existence without boundaries.
(Tread between the lines)
Unframe is about freedom and sensation. Refusing the usual; unapologetically breaking outside the box, to live the ultimate expression of selfness…and boosting bystanders through charisma and proxy.
FLOW, UNFRAME, SAĜO, BRACE — like people, the fragrances of STEREOTYPE’s first collection are alike, yet incomparable. They exist in the same olfactory universe — musky, woody, ambery, spicy — but each speaks with its own voice. One language, many accents. And everyone will find the one that resonates with their inner rhythm.
Perfumer: Angéline Leporini-Poubeau
- product type
- eau de parfum
- best for
- male & female
- fragrance family
- spicy, woody, musky
- top notes
- basil, cardamom, cumin, spicies
- heart notes
- sandalwood, cypriol, violet
- base notes
- cedarwood, milk, musk, sandalwood
Stereotype is a brand that breaks boundaries and opens new horizons of self-expression. We believe beauty lives in imperfections, in subtle details, in the individuality of perception. In a world ruled by standards, we create a space of freedom — for feelings, emotions, and sensations. Here, there’s no need to conform — only to be yourself.
Observing the world, Stereotype dedicated its debut collection to the most precious inspiration — people. Their unique ways of existing, adapting, and connecting. Some move gently, finding paths around obstacles; others radiate energy and live to the fullest; some dive deep in search of meaning, while others discover strength in serenity. Each person experiences the world differently — and that diversity is its beauty.
FLOW, UNFRAME, SAĜO, BRACE — like people, the first fragrances of Stereotype are similar, yet incomparable. They belong to the same “fragrant universe” of musk, woods, amber, and spice — yet each carries a voice of its own. They speak the same language, but in different tones. And everyone can find the scent that resonates in harmony with their inner world.
France
