Love switching up your hair color as often as you change story filters?
This mask is a true find for beauty experimenters. Easy to use, gentle on the hair, and free from long-term commitment.
It colors and cares at the same time. No dryness, no stiffness, no prep required. On light hair, the shade appears vibrant and noticeable. On darker hair, it creates a soft tint. The intensity and longevity of the color depend on your starting shade, hair texture, and how often you wash your hair.
What to expect:
A fresh, eye-catching color in just 5 minutes. Leave it on longer for a bolder result.
A caring formula your hair will truly appreciate.
Total creative freedom. Go all in, add contrasting strands, or try a playful pop of color on your bangs.
- product type
- hair masks
- best for
- for everyone
- key features
- moisturizing, nourishing, color toning
- use for
- hair
- hair type
- for all hair types
Apply the mask to freshly washed, towel-dried hair. Comb through and leave on for 5–15 minutes, depending on your desired color intensity.
For lightened hair: apply to clean, dry hair, comb through, and leave on for 15–20 minutes. Rinse thoroughly after use.
Precautions: read the instructions carefully before use. Do not use the product if you have a rash on your face, a sensitive, irritated, or damaged scalp, if you have ever experienced a reaction after coloring your hair, or if you have had a reaction to temporary “black henna” tattoos.
A patch test is recommended prior to use, as hair colorants may cause allergic reactions.
Not intended for use by persons under 16 years of age. Avoid contact with eyes and facial skin. In case of contact, rinse immediately with water.
RAD is a creative beauty brand for the most progressive representatives of generation Z. Here everyone can express themselves and experiment in an emotionally comfortable creative environment. The brand was developed by an international creative team.
The RAD philosophy is based on three postulates: realism, collective creativity and synergy.
We believe that the more we maintain our vibrant individuality, the more good we bring into the world. Therefore, RAD gives tools for self-expression and thereby unites, both in real life and in the world of imagination. We want to ignite a spark of creativity between people, because together it is always more fun.
The brand's line consists of products with the brightest and most unusual colors and textures, with which you can make your wildest dreams come true.
Italy
