Rimmel Hydrating liquid foundation Lasting Finish 170, Wheat 30 ml
Rimmel
Glides on like a silky veil, this hydrating foundation balances lightweight comfort with reliable wear. Infused with hyaluronic acid, vitamin E, and 2% niacinamide, it gives skin deep hydration while delivering full coverage with a natural-looking satin finish. Clinically proven to improve skin radiance, it keeps your complexion fresh and luminous.
The long-wearing formula lasts up to 35 hours and is waterproof, sleep-proof, crease-resistant, and transfer-resistant. With SPF20, it’s vegan, cruelty-free, and dermatologist tested—confidence that lasts.
- product type
- cream foundation
- key features
- sun protection, moisturizing
- use for
- face
- spf
- spf 20+
- skin type
- for all skin types
- texture
- cream
- waterproof
- yes
- finish
- satin
Rimmel is a youth brand with a rich history that is popular all over the world.
The history of the brand goes back a long way. It all started about 200 years ago in London. In 1820, the famous French perfumer, being a student of the professional in creating fragrance compositions of the Empress Josephine, became the manager of a perfume shop in London. By 1834, he, together with his 14-year-old son, opened his own store. This is how the House of Rimmel was founded. By the age of 24, his son, Eugene Rimmel, had become an expert in perfumery and cosmetics. After his death, the “empire” went to two heirs, who brought their father’s business to the international level through revolutionary eye cosmetics and mascara. The mascara became so popular that the word “Rimmel” still means “mascara” in several languages around the world.
Today, Rimmel is a global brand, represented in all categories of decorative cosmetics and offering trending products at affordable prices. A wide fashionable palette, high quality and an innovative approach allow Rimmel to win more and more beautiful hearts. Each girl can choose a product based on personal preferences and capabilities.
With Rimmel cosmetics, any change is possible! Simple and beautiful.
United Kingdom
