A little bottle that brings big energy, Davines Oi Absolute Beautifying Shampoo is the kind of daily treat your hair genuinely looks forward to. Its creamy, velvety texture glides through strands with zero fuss, gently cleansing while infusing your hair with Roucou oil—an antioxidant-rich botanical that helps boost shine and softens without weighing anything down. Think of it as your reset button after a long day, bringing hair back to calm and silky equilibrium.
Perfect for all hair types, from overworked heat-styled strands to naturally curly textures that crave moisture, this shampoo gives you that 'just stepped out of the salon' softness in everyday life. The subtle fresh scent feels clean and grounding, nothing overpowering—just enough to make you take a deep breath and smile. Whether your hair’s color-treated, thick, or on the finer side, it leaves everything feeling balanced, smooth, and touchably hydrated.
- product type
- shampoo
- best for
- for everyone
- key features
- cleansing, glossing
- use for
- hair
- hair type
- for all hair types
1. Gently massage into damp hair and rinse. Repeat application if necessary.
- Rinse thoroughly.
- Follow with OI Conditioner.
Davines — professional premium haircare from Italy.
The brand takes a scientific approach to innovation, combining natural and environmentally friendly ingredients.
For Davines, beauty is a balance of form and substance, with deep respect for individuality and the uniqueness of every person.
Davines believes that living in harmony with beauty and responsibility — sustainable beauty — can make our lives richer and help create a better world around us.
Italy
